Scottish Grocer & Convenience Retailer

Dairy

Stepping up in the new year

Rowan Glen eyes 2018 expansion

Rowan Glen’s 2018 marketing is expected to build on last year’s ‘Scottish for Great Taste’ campaign, promoting the brand through advertising and PR activity.

Rowan Glen’s 2018 marketing is expected to build on last year’s ‘Scottish for Great Taste’ campaign, promoting the brand through advertising and PR activity.

BALANCE is almost always a good thing and perhaps never more so when it comes to diet and nutrition, which is why Rowan Glen reckons it’s in pole position to provide a range to meet shoppers’ expectations in 2018.

Danny Cairney, senior commercial manager at Rowan Glen, has highlighted how he believes consumer habits continue to show increasing demand for both healthier products and indulgent treats – and he’s suggested this is an area where yogurt can shine.

“We continue to witness growth in the number of people seeking out healthier, convenient options – but at the same time indulgent lines continue to perform well as consumers look for a treat,” said Cairney.

“For those looking for a nutritious snack on the go, Rowan Glen’s low-fat yogurt drink Bonnie Shots make a perfect option, whilst high-protein Pots of Goodness contain real fruit and zero added sugar –once again making healthier choices simple.

“Rowan Glen’s indulgent lines, including Rich & Creamy, Greek Style yogurt and twin-pot Crumbles, offer a luxurious treat for any time of day and the classic flavours of Rowan Glen Low Fat Bio yogurts remain a regular fixture in the shopping baskets of the Scottish consumer.”

To fully capitalise on the breadth of opportunity now present in yogurt, Cairney said Rowan Glen will be throwing its weight behind the category with a multimedia marketing and PR campaign throughout 2018. The new activity will be built on the brand’s ‘Scottish for Great Taste’ campaign from last year and will highlight the brand’s provenance through advertising, PR and sponsorship.

Cairney added: “We are looking forward to 2018 with optimism, following a successful year in 2017. We’re keen to work closer than ever with our retail partners to deliver great products for today’s consumer and will continue to inject innovation into our product development and marketing to drive brand loyalty and ultimately sales.”

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