Scottish Grocer & Convenience Retailer

Burns NIght

Scots seeking Scottish

Irn Bru

CONSUMERS want brands that reflect their Scottish heritage for Burns Night, says AG Barr marketing director Adrian Troy.

He added AG Barr offers a range of soft drinks that does just that, saying: “Scottish consumers already spend more on Irn-Bru regular and sugar free than any other soft drinks brand and these sales are incremental to the category.”

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