Running until 31 March, the new promotion offers consumers the chance to win an experience day with one of a host of retired Premier League stars including Thierry Henry, Ian Wright and Michael Owen.
The promotion also offers shoppers the chance to pick up one of thousands of instant win prizes including pairs of match tickets and Cadbury Premier League merchandise.
To have a chance of winning, consumers need to purchase a Cadbury Dairy Milk core single or tablet.
Katrina Davison, brand manager for Cadbury Dairy Milk, said: “We’re eager to push growth with out latest promotion. We’ve focused on our core range, which are legends themselves within the confectionery category, and coupled it with strong support.”