BREAD brand Allinson’s has added three new craft-inspired loaves to its range.
The unsliced cobs are available in 10 Seeds & Grains, Olive & Rosemary and Honey & Wholemeal varieties.
Head of marketing at brand owner Allied Bakeries, Matthew Cullum, said: “We are excited to introduce our new product range to the market, building on the surge in popularity we have seen for artisanal produce.
“This trend is being played out in-store across other categories such as beers, tonics and tea, and Allinson’s is the brand to bring better bread to the wrapped bread fixture.”
The new loaves have an RRP of £1.89.