Scottish Grocer & Convenience Retailer

Dairy

Big bottle marked up

Yazoo 1L strawberry

FLAVOURED milk drink Yazoo has introduced a 1L PMP for its core flavours of chocolate, banana and strawberry.

Marketing manager Richard Duplock said: “More than ever, shoppers are looking for value for money.

“We already have PMP offerings in our on-the-go size, and have seen just how popular they are strategically it made perfect sense to launch a PMP version of our 1 litre.”

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