Scottish Grocer & Convenience Retailer

Dairy

A new name for yogurt

Best Tasting Organic Natural yogurt range

ORGANIC dairy brand Rachel’s is taking a step into the yogurt category with the launch of its new Best Tasting Organic Natural yogurt range.

Responding to what the brand described as “growing consumer demand for pure natural, healthy yogurt” Rachel’s has launched its range with two flavours made from 100% organic Welsh milk.

Rachel’s yogurt range comprises Rachel’s Best Tasting Organic Natural and Rachel’s Best Tasting 0% Fat Organic Natural.

Daniel Wheeler, marketing manager at Lactalis Nestle Chilled Dairy, the firm behind Rachel’s, said: “We have always strived to provide consumers with the highest quality, best-trading premium organic dairy products, and with our new range of natural yogurt we can officially say we have the ‘Best Tasting Organic Natural yogurt’ on the market.

“This is testament to the hard work that goes into ensuring every pot of Rachel’s yogurt provides an unrivalled taste experience.

“Consumers expect the best from Rachel’s and their feedback is extremely important to us as it allows us to innovate and develop new, superior tasting products. We hope Rachel’s fans continue to offer us their invaluable feedback.”

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