Scottish Grocer & Convenience Retailer

Christmas

Spending big for celebration

Millions invested in festive push

Ferrero and Thorntons Christmas products

Ferrero is spending big this Christmas. The confectionery giant is investing £8.2m in marketing to push a its brands throughout the festive season.

FERRERO is splashing some serious cash in the run up to Christmas 2017, investing £8.2m across its brands with the hopes of outperforming last year’s sales figures.

Boxed confectionery will receive the biggest slice of the marketing pie, with a £4.1m investment across Ferrero Rocher and Raffaello. The investment will see Ferrero Rocher return to TV screens with a new ‘Make Your Moment Golden’ ad, targeted at younger audiences, with further support including video on demand, digital and social media activity.

Thorntons chocolate will also find itself on TV screens over the festive period thanks to a £3m investment that sees the brand’s ‘Pass the Love On’ campaign continue across TV, video on demand and social media.

Ferrero will also encourage consumers to get festive at breakfast through a £1.1m investment in Nutella, which will include a new TV ad featuring the brand’s seasonal snowman sleeve packs available in 400g, 750g and 1kg packs.

Levi Boorer, customer development director at Ferrero said: “2016 was one of the biggest Christmases ever. Falling on a Sunday there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday.

“By investing in heavyweight media campaigns and NPD, we believe we can provide retailers with the perfect gift this Christmas in the form of fantastic sales.”

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