SPAR UK has launched a new range of wines which have been developed to target specific customer missions and occasions.
The first phase launch of Spar’s new wine range is underway now, with the introduction of ‘Everyday Drinking’ and ‘Varietals’ wines. There are five SKUs in the ‘Everyday Drinking’ range and 12 SKUs in the ‘Varietal’ range.
The second phase of the launch is scheduled for Spring 2018 when the group unveils a range of exclusive and regional wines.
Spar’s wine range launch is being supported by a marketing campaign which includes Spar radio, in-store POS, newsletters, social media, web features and PR.
Philippa Carr of Spar UK said: “Convenience is key to consumers and Spar has created a range of wines which is relevant, on trend and great value for money.”