IT’S now virtually impossible to ignore alcohol-free alternatives during the festive season, with nearly a third of Brits claiming they’ve cut down, according to mindful drinking movement Club Soda.
That’s the view of Andrew Turner, director of wine for Eisberg Alcohol Free Wine, who said: “People who go alcohol free certainly don’t want to feel excluded during seasonal gatherings with friends and family. Eisberg has the answer with two grown up alcohol free alternatives to fizz, Eisberg Sparkling Blanc and Sparkling Rosé.
“The two varieties give drinkers a celebratory feel when popping the cork and are made in exactly the same way as all quality sparkling wines. They taste fruity and full of flavour, even after the alcohol has been removed.”
He added that the alcohol free wine fixture has seen an increase of 31.2% value (Nielsen 52 weeks to 25/03/2017) and said Eisberg is leading the way with 58% of the market share (Nielsen 52 weeks to 25/03/2017).