Scottish Grocer & Convenience Retailer

Christmas

Jumping into the Christmas spirit

TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.

A team of ‘celebrity social media influencers’ such as Made in Chelsea’s Sam Thompson and Youtube’s Mikey Pearce have been recruited to capture the attention of students, giving their fans the chance to get their hands on some festive VK knitwear and helping to drive RTD sales in the run-up to Christmas.

Brand manager Abigail McCabe said: “We have chosen a select number of influencers who resonate with millennials and students to ensure the jumpers land on as many student backs as possible.”

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