Scottish Grocer & Convenience Retailer

Biscuits and cakes

Having cake and eating it

CUSTOMERS looking for a Christmas treat may wish to turn to the cake category where Premier Foods has expanded its range of Cadbury cakes.

New for 2017, Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.

The new Cadbury Roses Cake Bars are available in two flavours: Strawberry Dream and Orange Creme.

Mr Kipling cakes have also been given a facelift for the festive season with a packaging refresh rolling across its range, while Ice Topped Mince Pies will also now be available in a twin pack.

Helen Warren-Piper, marketing director at Premier Foods, said: “Our portfolio includes a number of the nation’s leading brands that are central to the Christmas season. In addition to bringing back popular products that help retailers consistently drive sales each year, we are always looking to build on this excitement with new launches.”

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