FERRERO is mixing things up within its Tic Tac Mixers range with a new tropical flavour set to replace Tic Tac Mixers Peach to Lemonade.
The new tropical flavour, Coconut to Pineapple is available now as an 18g pack, RRP £0.62, and a 49g pack, RRP £1.41.
Support for Tic Tac Mixers Coconut to Pineapple comes in the shape of a digital marketing campaign as well as clearer messaging on the pack which communicated the flavour changing experience when eating a Tic Tax Mixer.
Ferrero has also rolled out a suite of point of sale material to support the launch including countertop units and free standing display units.
Commenting on the launch, Levi Boorer, customer development director at Ferrero said: “The flavour-changing experience of Tic Tac Mixers has gone down a storm with shoppers, driving 34% incremental category growth over the last year.
“The new tropical flavour performed incredibly well during consumer taste testing, so we’re confident that the addition will drive further category growth.”
The Tic Tac Mixers range was first launched in the UK in July 2015, with the range’s Cherry to Cola flavour now the second best performing Tic Tac according to Ferrero.