Scottish Grocer & Convenience Retailer

Christmas

Get in the spirit with fractionals

CHOICE is crucial at Christmas according to Loch Lomond Group, the firm behind Glen’s Vodka, with fractionals taking on an increasingly important role.

A spokesman for the firm has suggested that at a minimum, retailers should stock the top two brands of each drink category in a range of sizes and packs, and may be wise to offer at least one premium trade up option.

“Fractional sized bottles will be a key size for retailers to stock in the run up to Christmas and New Year, highlighting the importance of offering a range of bottle sizes and price-marked packs across all spirits brands to support sales,” he said.

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