HEINEKEN has been encouraging consumers to have a supreme time this Christmas through its off-trade campaign for French lager brand Kronenbourg.
The campaign encourages shoppers to ‘Give the Gift Supreme’ and includes festive packaging support for members of Heineken’s Star Retailers programme.
Heineken’s festive range includes Kronenbourg 1664 660ml limited-edition bottles as well as Kronenbourg 1664 festive socks which are being made available to retailers as part of the Star Retailer scheme. The brewer is encouraging Star Retailers to promote Kronenbourg by offering the socks with promotional purchases.
Ify Dozie of Heineken UK commented: “Christmas is a key period for retailers and we’re committed to providing added value to products to help drive penetration and volume for our customers.
“Consumers are looking for fun, festive themed items at this time of year and our limited-edition bottles are sure to attract shoppers’ attention, as will the Kronenbourg 1664 Christmas socks gift-with-purchase promotion.”
of consumers are more likely to buy premium products at Christmas time.
Shoppers aged 35 and under are much more likely to ‘trade up’ at Christmas time.