PETER Kay will bring love, envy, drama and bakery to life this Saturday night as Warburtons returns to the small screen with its newest ad campaign – Pride & Breadjudice.
Premiering on ITV in a special one-off slot, the 180 second advert shows Kay pitching his proposed period drama to Warburtons boss Jonathan Warburton before following the comedian as he travels 141 years through time to the founding of the bakery.
Taking up the role of Warburtons founder Thomas Warburton, Kay spends the extended commercial doggedly pursuing his love Ellen. The three-minute period-drama sees Kay turn his comedy chops on the top hats and tails of Thomas’ romantic rivals before scything his way through the English countryside and performing the perfect Patrick Swayze in a steamy Ghost-esque session of dough needing with his darling Ellen.
Further support for the Pride & Breadjudice campaign comes in the shape of out of home advertising, as well as digital and social media activity.
Commenting on the campaign, chairman Jonathan Warburton said: “I’m very proud to see my family’s story on the big screen and think Peter makes a brilliant Thomas Warburton.
“It’s been fantastic working with a fellow Boltonian – he really captures Warburtons’ personality and highlights just what makes our Seeded Batch loaf so special.”
Peter Kay said of his star take on a Jane Austen classic: “I’ve thoroughly enjoyed the whole experience of working with Warburtons in their new commercial and I’m so excited for people to see the final product. It looks and sounds beautiful.”
Warburtons’ Pride & Breadjudice campaign follows on from it’s the Deliverers activity featuring Sylvester Stallone and The Giant Crumpet Show featuring the Muppets.