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Nisa prepared to scare with Halloween activity

Nisa is positioning itself as the “Home of Halloween” in its latest seasonal campaign

THERE’S something spooky in store for customers heading to Nisa this Halloween season as the symbol group positions itself as a one stop shop for all things frightful.

Nisa is promoting its Halloween offer through a marketing campaign comprising an online game and themed in-store marketing materials, with support for retailers including themed gondola end displays, shelf talkers, window posters, seasonal music and adverts over the Nisa FM radio network as well as themed decorations such as spider webs and pumpkin-shaped bunting.

Nisa is offering retailers a range of y POS

As part of Nisa’s Halloween activity, the symbol will also be offering consumers the chance to win a selection of prizes from 17 October until the end of the month, with cinema tickets and Halloween treats up for grabs.

Philippe Rondepierre, head of marketing for Nisa said: “Halloween is the third most valuable seasonal event for retailers, after Christmas and Easter and the sales opportunity increases every year across many categories.

“Halloween produces an opportunity for retailers to engage consumers with in-store theatre and drive impulse sales by creating excitement around the event in-store. We hope that our Halloween campaign will provide everything that retailers and consumers need in order to enjoy a happy Halloween.”

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