Jagermeister gets into the spooky spirit

Jagermeister takes consumers on a chilling journey.

SPOOKY spirits are a staple of Halloween and Jagermeister has no intentions of being left out of this year’s festivities with the German herbal liqueur brand launching a digital campaign celebrating the season.

The ‘Things Aren’t Always As They Seem’ campaign is live now across Jagermeister’s social media platforms, taking consumers on a journey through a dark forest, making the most of imagery associated with classic horror stories.

As part of the Halloween activity, Jagermeister has also released 10,000 bespoke Halloween 2cl miniatures featuring four mythical characters, available through the brand’s website.