Scottish Grocer & Convenience Retailer

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The super soups


HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range boasting of its ‘great for you’ ingredients.

Available in six flavours, the Super Good range is made using a number of health-boosting ingredients including ginger and turmeric, and a number of fibre-packed green vegetables as well as oily fish.

Baxters has also revamped the packaging for its existing Hearty range to give the brand greater shelf standout.

Cara Chambers, marketing director at Baxters, said: “The introduction of Super Good is recognition of changing consumer demands, attitudes and tastes. With a focus on the importance of a healthy lifestyle, this soup range is built around key ingredients promoted as having significant health benefits.”

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