Scottish Grocer & Convenience Retailer

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The monster pack

IF you go down the confectionery aisle today you could be in for a surprise, thanks to the latest seasonal product launch from Kinder.

Tapping into the sharing bag trend, Kinder has launched monster versions of its Kinder Choco-Bons. Each pack contains individually wrapped bite-sized chocolates with a soft, milky centre and hazelnut pieces, which the firm reckons makes for an ideal Halloween treat.

Kinder choco-Bons are available as a 200g, 104g and 69.6g pack.

Support for Kinder Choco-Bons comes in the form of a £1.1m TV advertising campaign which kicks off this month and will run throughout October.

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