COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year, investing an eight figure sum in low and no-sugar NPD.
Following on from the launch of Coca Cola Zero Sugar last year, CCEP has further expanded low and no-sugar options for its flagship brand with Vanilla Coke and Cherry Coke flavours finding their way into sugar-free formats.
Available in 1.75l, 500ml PET bottle and 330ml can formats, as well as an 8x330ml multi-pack, Coca-Cola Zero Sugar Vanilla was launched in a move which CCEP trade communications manager Amy Burgess reckons builds on the success of core variant Coca-Cola Zero Sugar, launched in summer 2016.
CCEP has also expanded its zero-calorie offer across both energy and water sub-categories, as part of what Burgess said represents a big investment from the firm.
“2017 is already seeing the latest zero-calorie options hit the market, including new Monster Energy Ultra Citron and glaceau smartwater sparkling.
“They join brand portfolios that have enjoyed sales success over the last 12 months thanks to their low and zero-calorie formulas.
“These new additions to our portfolio are the result of a £30m investment (2012-2017) in reformulation and new product development, all of which is focused on providing great tasting lower and no-sugar drinks,” she said.