Scottish Grocer & Convenience Retailer

Off-trade

Rocking up online helps beer brand

RADIO X presenter Gordon Smart is the host for the second episode of Red Stripe’s online series This Feeling TV.

After attracting over 70,000 views of the first episode on YouTube, the show aired for a second time in August and featured appearances by Abbey Clancy, Rat Boy, The Kooks and Sundara Karma.

Senior brand manager Kate Macdonald said: “The launch of  This Feeling TV has been an amazing success, creating real buzz and excitement at the venue during the shows as well as a fantastic reach online.

“Red Stripe has always had an important association with the music scene and we’re proud to see the programme raising the profile of the brand even further.”

Referring to Nielsen data, Macdonald said investment  has helped Red Stripe to deliver strong sales in the off-trade with value sales amounting to £12.1m in convenience stores.

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