Scottish Grocer & Convenience Retailer

Breakfast

Heating up breakfast time

KERRY Foods, the firm behind Wall’s, is looking to heat things up in the breakfast-to-go sub-category with the launch of two new breakfast rolls.

Wall’s is taking the microwave snacking category into breakfast with the launch of its two new heat-to-eat breakfast rolls: Wall’s Sausage Muffin and Wall’s Bacon Baguette.

Both rolls are available now in the convenience and grocery channel with the launch supported by a marketing campaign spanning digital, PR and in-store sampling.

Jessica Lamb, senior brand manager for Wall’s, commented: “We want to offer shoppers variety and also help with their increasingly busy lifestyles by offering convenience to those looking for an on-the-go option.

“We know that microwave snacking is very popular but there is still a gap in the market for quality, breakfast options and our new launch aims to fulfil this demand.”

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