AS consumers become ever more aware of the risks of consuming too much sugar, as well as the health benefits of staying hydrated at all times, so the market is opening up for drinks that deliver daily doses of vitamins in a convenient format.
That’s the view of the creators of Get More Vitamin Drinks, which recently became the first vitamin-enhanced drinks brand in the UK to bring out both multi-packs and larger bottles.
“‘The main ethos behind functional food and drinks is providing consumers with convenient and easy ways to stay healthy in their everyday, on-the-go lives,” said co-founder Steve Norris.
“This also includes ensuring that the drinks taste good with acceptable flavour profiles. This has been our approach at Get More Vitamins where our range of drinks not only provides a daily dose of vitamins and are sugar free, but are also big on taste.”