NOTHING says health and wellness quite like a glass of milk. That’s the view at Graham’s the Family Dairy, and the firm reckons its range of products is perfect to capitalise on current trends.
Robert Graham, managing director at Graham’s, said that health and nutrition are “at the forefront of people’s minds”, making organic options increasingly popular.
“Organic products are found to have a higher nutritional value, and this is the case with our organic milk, which has more of the essential fatty acid, Omega 3.
“As dairy farmers ourselves, health and wellbeing has always been important to us and fresh milk is at the heart of everything we produce, ensuring all the necessary nutrients go in to all our award-winning products,” he said.
Graham suggested that the high protein, vitamin and calcium content found in milk makes it an ideal choice for consumers looking for a value-for-money nutritional drink.
Milk in and of itself may hit many of the nutritional markers today’s health-conscious consumer is seeking out, but dairy firms can go a step further according to Graham, who highlighted the steps his firm has taken to make the most of today’s trends.
“Innovative new product development is a key focus for us and 2016 saw the launch of our Organic Whole Milk with Cream at the Top,” he said.
“Looking at consumer trends, the demand for healthier options and listening to customer feedback, we developed an un-homogenised organic whole milk.
“This provides the goodness of organic dairy with the added bonus of cream at the top; similar to our Jersey Gold Milk.”
Graham also highlighted the release of a semi-skimmed version of the firm’s Organic Whole Milk with Cream at the Top in May of this year, NPD targeted at consumers looking for something light with a bit of luxury.