CONFECTIONERY giant Ferrero is aiming to offer something for everyone this Christmas, investing £8.2m in media while launching new products across its brands, including advent calendars and new boxed chocolate products.
Among the new seasonal treats aimed at children is a Kinder Chocolate Santa Letter (RRP £3.50). Consisting of two 100g Kinder Chocolate bars, an envelope, paper and stickers, each sent letter will be replied to by the Royal Mail.
Plus, following sales of £2.3m in 2016 (according to Nielsen), Kinder Joy will return with new collectable winter eggs. Available in three colours and four different designs, the range will include eight toys that can be placed on the tree.
Meanwhile, with the premium advent segment experiencing strong growth of 41%, Ferrero says there has been increased choice in chocolate and non-chocolate advents for both adults and children. It will introduce the Kinder Mix Advent Calendar (RRP £5), containing Kinder Chocolate Minis and Kinder Chocolate with Cereals Minis. And Thorntons will be adding to its existing licence for The Snowman with the introduction of The Snowman and The Snowdog Advent Calendar, containing milk chocolate with a 60g white chocolate Snowdog for Christmas Day.
In addition, Kinder is launching a social media campaign, inviting children to share their magical Christmas wishes and moments. One family will win the chance to have their Christmas wishes come true, delivered to their door by Kinder.
While Christmas is a special time for children, the grown-ups have not been left out. With a £4.1m investment across Ferrero Rocher and Raffaello, Ferrero Rocher will get a new TV ad in the lead up to Christmas, ‘Make Your Moments Golden’.
Ferrero Golden Gallery will feature two new flavours in time for Christmas, while Thorntons will continue to ‘Pass the Love On’ this with a £3m support plan across TV, VOD, social, press and in-store activations.
Thorntons Continental, which recorded triple-digit growth in 2016, will receive a premium Dark variant. Thorntons will also introduce two new boxed products – Thorntons Seasonal Selection and Thorntons Christmas Selection.
Customer development director at Ferrero, Levi Boorer, said: “By investing in heavyweight media campaigns and NPD, we believe we can provide retailers with the perfect gift this Christmas – fantastic sales.”