Scottish Grocer & Convenience Retailer

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A rare treat to have at breakfast

Unicorn Front of Pack

AS rare as it gets, unicorns have found their way onto Kellogg’s cereal boxes as part of a limited-edition run for the Froot Loops brand.

Unicorn Froot Loops are available in the UK now at an RRP of £2.79 per 375g box, with Kellogg’s saying the cereal is one of the first from the firm to be fortified with Vitamin C as well as B Vitamins, Iron and Calcium.

Michaela Mayoh, brand manager for cereal marketing, said: “The appeal of limited-edition character takeovers on pack and embracing current trends is something that works well in store and is popular with out consumers.” 

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