A new energy drink crafted to a traditional Himalayan recipe is being promoted as the all-natural answer to consumers’ sugar concerns.
Featuring six carefully selected ingredients – green coffee, guarana, beet sugar, Himalayan rock salt, green tea and lemon juice – Tenzing has been developed by entrepreneur Huib Van Bockel, who was UK and European marketing director for Red Bull for eight years.
He said: “Many drinks, including energy drinks, are packed with artificial ingredients and now there is a worrying trend towards brands trying to reduce their sugar levels by replacing them with artificial sweeteners as well.
“We are proud to be leading the way with a drink that has lower sugars and is fresher and cleaner, a taste that comes from our unique collection of natural ingredients.”
Tenzing is available in a 250ml can with an RRP of £1.49.