WRIGLEY has expanded its Extra sugarfree gum range with the roll out of a new £2 PMP.
The new sugar-free gum bottle contains 46 pellets and is available in Peppermint and Spearmint flavours.
Dan Newell of Wrigley said: “For retailers, the launch of the new PMP bottle will help to improve rate of sale, as purchase intent in the gum category has been shown to significantly decline when priced above £2.”
