Protein in high demand

SHOPPERS are looking for more variety in their on-the-go snacks and where sandwiches and crisps have dominated the sector, there is growing demand for higher protein foods and more unusual flavours, according to Michael Holton, brand and marketing manager at Addo Food Group.

He said: “According to the latest research we’ve conducted, 41% of ‘eat now’ occasions are snacking and this is frequent, averaging three times a week.”

He continued: “Core pastry ranges remain popular, with Wall’s Pastry’s rolls and slices remaining key offerings for convenience snacking shoppers.

“However, key growing categories are pork pies, with 9% growth, cocktail sausages, up by 11%, and scotch eggs, with an increase of 10%.”