ALL-IN-ONE mobile payments and loyalty technology provider Zapper has announced a partnership with the National Federation of Retail Newsagents (NFRN), which represents more than 15,000 independent retailers across the United Kingdom and the Republic of Ireland.
Margaret McCloskey, head of operations at NFRN, said: “Our NFRN members are really excited about Zapper’s cost-effective platform to help them stand out in a competitive market.
“This combined solution will enable independent retailers to offer digital loyalty cards, send targeted in-app promotions and accept mobile payments . Never before have independent retailers been able to do this, as well as, track their users’ purchase habits and create targeted marketing campaigns via the app to help grow their profitability.”
Zapper launched its mobile payment and loyalty solution into convenience stores in December 2016.
Jon Birt, retail sales director at Zapper UK, said: “Knowing your customer and rewarding their loyalty could not be easier or more affordable for all stores of varying size and format.
“We are thrilled to be endorsed by NFRN and very much look forward to working with the federation throughout the UK.”