NICHOLS has released a new variant of its Vim2o water brand that the firm reckons is ideal for lunchboxes.
The new 250ml sportscap Vim2o minis pack is aimed at health-conscious consumers who do not like the taste of plain water, but want to ensure children stay hydrated.
Vim2o is a still spring water drink, flavoured with a hint of Vimto. The flavoured water brand contains no added sugar.
New sportscap packs are available in 6X250ml cases at an RRP of £2.79.
Emma Hunt, head of marketing at Nichols said: “As health remains high on the agenda, we’re seeing more and more consumers convert from traditional soft drinks to bottled water.
“But as any parent will tell you, it’s not always simple getting your children to do the same.
“Vim2o offers a solution that both children and parents will be happy with. It’s a still spring water drink flavoured with a hint of unique Vimto taste – and contains no added sugar.”
The roll–out of Vim20 minis coincides with the launch of a £1.5m media campaign aimed at supporting Vimto sales through the summer.
