Scottish Grocer & Convenience Retailer

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Emoji partners land on packs

 

KERRY Foods has joined forces with Sony Pictures to launch a new on-pack promotion in association with The Emoji Movie, which hits cinema screens this month.

As part of the partnership, Emoji Movie characters will feature across the Kerry Foods kids’ dairy portfolio including Yollies, Cheesestring and Scoffies with support from a £1m marketing campaign.

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