PICKLE brand Branston has been popping up on TV screens as part of a new marketing campaign targeted at younger consumers.
The ‘Please The Cheese’ campaign aims to push association between Branston and cheese through a new ad which follows a number of cheesy characters, all sharing a common love for Branston.
Rolling out across the UK throughout 2017, the campaign represents a £1.4m investment in the brand which will include new digital and social media content.
Nisha George of Branston said: “We wanted to bring the association of cheese and Branston to life in an impactful new way to reconnect with our loyal customers, engage a host of new ones and to invigorate the pickle category.”
