Scottish Grocer & Convenience Retailer

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Big push for Robinsons NPD

ROBINSONS fruit water brand Refresh’d is the subject of a £3.5m marketing campaign following its launch in spring of this year.

The new campaign will see the brand appear across TV and out-of-home advertising spots as well as through digital and social media advertising and sampling activity.

As part of the campaign, 190,000 bottles of Robinsons Refresh’d will be sampled in 10 cities throughout the UK.

Kevin McNair, GB marketing director at Britvic, said: “By harnessing the strength of the Robinsons brand as a household name, this campaign will raise even more awareness of the new product range amongst consumers, as a tasty way to keep Refresh’d on-the-go.”

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