Nicely priced cakes

HANCOCKS has launched a cake and biscuit range with a variety of SKUs priced between 50p and £1 RRP which the firm said offers “extremely attractive margins”.

Products included in the new Hancocks baked range include Today Croissant, Codan Mini Muffin with a Strawberry Filling, Codan Mini Muffin with a Chocolate Filling, Codan Fairy Cakes and Codan Mini Muffins. The range also includes five cookie SKUs under the Asinez brand.

A Hancocks spokesperson said: “By diversifying in this way, Hancocks hopes to expand further and maintain a competitive stance across the wholesale food industry.”