Coffee to go is now big business for convenience retailers, but the category’s rise in prominence could have negative impacts on the environment if disposable cups are not dealt with properly.
Mark Anderson, director of strategic solutions at e-commerce firm Preoday reckons he may have a solution however, suggesting that consumers could be encouraged to carry reusable cups through loyalty scheme incentives.
Anderson reckons mobile ordering and loyalty technology can help to change customer behaviour, as well as increasing the reusable cup uptake.
The strategic director said mobile pay solutions, such as those provided by Preoday, can be used to reward mobile pay customers who bring back reusable cups with a discounted drink or loyalty points.
Anderson said: “When mobile ordering and loyalty is embedded in food and beverage retailer strategies, we believe that rapid growth in reusable cup adoption will be achievable.”
