All the young dudes’ food

Young adults are twice as likely to buy food to go than their older counterparts, training and research charity IGD has claimed, with the organisation’s latest figures revealing 30% of 18-25 year-olds purchased food to go on their last shopping trip.
The research also shows 18-25 year-olds are more interested in expanded ranges of food to go than those 26 and older, with 49% wishing to see an increase in vegetarian ranges and 41% seeking more vegan food to go options. Dairy and gluten-free ranges were also in demand among 39% and 35% of young adults respectively.
Rhian Thomas of IGD said to appeal to 18-25 year olds, retailers must think about merchandising and “be clever about product placement”.