INDUSTRY charity GroceryAid has launched a new campaign to raise awareness of issues affecting thousands of people in the trade, such as debt, loneliness, mental health, illness and stress.
The #notbuyingit campaign will be promoted through a series of adverts, a direct mailing campaign and social media, with a section on the GroceryAid website.
Chief Executive Steve Barnes said: “Our research shows that many grocery colleagues need help and do not always realise they can turn to us.
“This bold campaign highlights how GroceryAid is there for grocery people facing serious illness, loneliness or crippling debt.
“The campaign is counter-intuitive – we do not want anyone to buy our products. We hope it makes people think twice and find out more about who we are and how we can help.”