Scottish Grocer & Convenience Retailer

Confectionery

Classic bar gets indulgent twist

MARS Chocolate UK has announced a new variation to the original Mars bar.

Combining chocolate nougat with dark caramel, Mars Choc Brownie aims to put a new twist on a chocolate classic.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We know that cakes and pastry snacking is the category most in growth amongst millennials, and by combining this trend with our iconic Mars Chocolate, we’re confident we’ve created an innovative product that can help boost singles sales across the grocery and convenience channels and drive category growth.”

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