Scottish Grocer & Convenience Retailer

Summer Drinks

Arty label stands out

Posted on by in Summer Drinks

THE fourth in an annual series of limited edition bottles with art at their heart has been released for Spanish wine Campo Viejo.


The latest Reserva Art Series Limited Edition bottle aims to capture the spirit of the Rioja wine region. The limited-edition bottle is available at an RRP of £12.95 and is being supported by a £1m media campaign.
Vicky Hoey, of Campo Viejo parent firm Pernod Ricard UK, said: “Previous limited-edition bottles have driven uplifts of up to 30% in sales over their campaigns so we’re confident that the fourth Reserva Art Series bottle will capture the imagination of shoppers and cut through the shelf.”

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