Scottish Grocer & Convenience Retailer

Market news

A new look

Posted on by in Market news

RICHMOND sausages are back on TV screens following a packaging revamp and £5m marketing investment in the brand.
The new-look Richmond packs feature illustrations of rolling hills, pointing to the brand’s Irish provenance.
Sarah Davies, senior brand manager for Richmond, said the firm’s marketing investment is the biggest the brand has received in years.
“The new packaging design and high-quality feel has tested extremely well with consumers. As the nation’s favourite sausage brand we know that there is a great opportunity for more families to discover their love for Richmond,” she said.

Share this Scottish Grocer article

PinIt

Related Posts