MEAT alternative brand Quorn has registered its entire vegan range under the Vegan trademark.
Quorn products bearing the new logo include Quorn Vegan Nuggets 280g, Quorn Vehan Pieces 280g, Quorn Vegan Fillets 252g, Quorn Vegan Breaded Fillets 200g, Quorn Vegan Hot & Spicy Burgers 264g and Quorn Vegan Fishless Fingers 200g.
Alex Glen, head of brand marketing at Quorn said: “We are really pleased to have registered our Quorn Vegan products with The Vegan Society.”
“We have been working very hard over a number of years to develop vegan products that delivered the fantastic taste and texture that Quorn is known for, to vegan consumers, and the Vegan Trademark is the cherry on top.
“The products that we have launched so far are performing well, and we are continuing to develop new vegan products that we can launch into market, so watch this space.”
George Gill, chief executive at The Vegan Society welcomed Quorn’s decision to “join over 800 other companies” by registering their products.
“Quorn’s newly-registered vegan products are already being enjoyed by vegans in the UK and abroad, and by clearly labelling them the company makes sure it is widely known that its products are suitable for everyone.
“Providing vegan options makes clear commercial sense for businesses, which can open up their market to a fast growing number of vegans worldwide,” said Gill.