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Twirling onto the small screen

Cadbury launches £6m campaign with first of five new TV ads

THE latest campaign from Cadbury had its small screen debut last night (1 May) with the firm’s Twirl brand taking centre stage.

The new ad forms part of the ‘Singles Sensations’ campaign, a £6m marketing investment that will see different bars appearing across a range of TV ads as well as on outdoor advertising and through social media.

Cadbury bars including Crunchie, Boost, Double Decker and Wispa will also appear in TV ads spots over the course of the campaign, which will also see the brands popping up at UK festivals this summer.

Richard Weisinger, senior brand manager for Cadbury Singles said the firm aims “to show consumers that no matter what taste experience they’re looking for, Cadbury has a variety of tastes and textures meaning there is a chocolate bar for every occasion.”

“We are very excited to profile these five single bars across a mix of traditional and online media to drive continued long term category growth,” said Weisinger.

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