Scottish Grocer & Convenience Retailer

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Snack doctor has a new look

The Food Doctor unveils new packaging and a bolstered range

HEALTHY snacking brand The Food Doctor has given its range a major facelift, overhauling packaging and introducing a host of new snacks to its portfolio.

As part of the packaging revamp, The Food Doctor packs now feature the tagline “The Power of Positive Nutrition”, which will also feature across the brand’s advertising, media campaign, sampling events and digital activity including on a new website launched in May.

The Food Doctor, which offers a variety of healthy snacks ranging from seed mixes to popped crisp things, has also overhauled its Snack Mix range, reformulating flavours and introducing new pack sizes as well as a resealable pack.

Flavours now found in the six-strong Snack Mix range areL Full of Beans, Raw Power, Smokin’ Edamame, Smokehouse Trail, Super Seeds and Chipotle Trail Mixes.

Hannah Shrimpton, head of marketing at The Food Doctor said: “This is the biggest investment in the brand in its 18-year history so we’re delighted to have given the brand a fresh new look which provides excellent visibility on-shelf and makes it easier for shoppers to find healthy, tasty snacks to enjoy while they’re on-the-go.

“We want to help consumers choose and enjoy healthy snacks, wherever they are. With that in mind, we’ve developed the range to make sure each product gives our customers the perfect balance of deliciously wholesome nutrients.”

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