Quoting research that shows 70% of buyers intend to consume pre-mixed drinks on the day of purchase, Diageo says chilled availability is critical for retailers.
A spokesperson said: “Half of all beers or ciders purchased in the convenience channel are consumed on the same day so tap into this by providing a greater variety of chilled ready-to-drink beverages.”
Reporting that new Smirnoff Cider varieties introduced in 2016 added 20% to the growth of flavoured ciders,
Diageo has launched a Manderin and Pink Grapefruit flavour with an RRP of £2.19 for a 500ml bottle.
Jack Daniel’s has added Lynchburg Lemonade in a 330ml can to its premix range.
And Pernod Ricard has launched ready to drink cans of Jameson Classic Cola and Ginger & Lime, each with a 5% ABV.
Glen’s Platinum Vodka is to benefit from a £1.5m promotional campaign this year including outdoor advertising across the UK.
Chief executive of brand owner Loch Lomond Group, Colin Matthews, said: “The new campaign represents a major investment for Glen’s Platinum Vodka and is crucial to our plans to grow sales.
“We’re confident the vibrant visuals will help to raise the profile of the brand.”
Inspired by support for armed forces charities, Chris Gillan has launched Heroes Drinks Company with at least 20% of all profits going to forces causes.
The company says its first release, Heroes Vodka, is distilled a minimum of seven times before being diluted with demineralised Scottish water, and is a clear and smooth vodka.