Scottish Grocer & Convenience Retailer

Market news

Triple treat

Posted on by in Market news

ICE cream brand Häagen-Dazs has launched a three-strong range of stick bars.

Each variety (Salted Caramel, White & Almond and Vanilla Caramel Almond) is in multipacks of three with an RRP of £3.49.
Marketing director Richard Williams said: “With the rise in quality-conscious consumers, Häagen-Dazs is positioned to capitalise.”

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