Scottish Grocer & Convenience Retailer

Frozen food

Scots taste going posh

Scottish consumers are buying more upmarket ice cream than ever before, says Mackie’s of Scotland. And it says this means budget and often non-dairy tubs are in decline.

Product development assistant Katie Cummings shows off some of the varieties that help Mackie’s sell 11m litres of ice cream a year from its Aberdeenshire base.

Commercial director, Stuart Common, said: “Data from Kantar Worldpanel has revealed that the premium ice cream market in Scotland is growing ahead of the rest of the UK at  2.1% total market share.”

Mackie’s says the research shows that 66% of the population now buy premium ice cream, purchasing it six times a year and spending on average £2.65 per litre, adding that sales of standard ice cream have plummeted by 10%.

Common said the recently launched Mackie’s Scottish Tablet ice cream has already overtaken traditional favourites such as strawberry and chocolate for popularity.

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