Scottish Grocer & Convenience Retailer

Market news

A whiskey RTD

Posted on by in Market news

Irish whiskey Jameson has entered the premix market with the launch of new RTD cans.
The new range comprises two variants, Classic Cola and Ginger & Lime, both at an RRP of £1.90 per 250ml can.
Magin Trewhella of Jameson parent firm Pernod Ricard said the launch is an “exciting move, allowing us to bring a younger audience” to the brand.

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