A rare bit of Welsh support for the season

WELSH produce firm Snowdonia Cheese Company is gearing up for barbecue season with a retailer support campaign comprising point of sale and recipe cards.

The firm is positioning its cheese as the perfect accompaniment to a barbecue burger through a number of different recipes.

Richard Newton-Jones, commercial director for Snowdonia Cheese Company said the firm hopes to “inspire consumers to cook up a feast” while promoting cross-selling opportunities.

“Snowdonia’s full flavoured cheeses lend themselves as a complex accompaniment to barbecued meat and vegetables,” he said.