SHARING is the name of the game for United Biscuits as it sets its sights on the evening take-home occasion with the launch of McVitie’s cake tubs.
The new range of bite-size cakes comprises three variants – Digestives Mini Milk Choc Tiffin, Digestives Caramel Crispies and Hobnobs Mini Milk Choc Teacakes.
McVitie’s cake tubs are now available across grocery and convenience at an RRP of £2.50.
To support the launch, United Biscuits is engaged in an in-store shopper campaign for McVitie’s cake tubs that includes promotional activity and free standing display units.
Claire Hooper, marketing manager at McVitie’s Cake Company, said the firm is “extremely excited to launch these new McVitie’s cake tubs as the ‘mini’ phenomenon continues to become increasingly popular amongst consumers.
“The range is demonstrative of our commitment to growing the sharing sector for cake and we’re confident shoppers will respond well to this latest addition to our popular cake range.
“With its vibrant packaging and delicious taste, we’re sure this product will be flying off the shelves,” said Hooper.
• March is a busy month for the McVitie’s Cake Company as the firm also rolls out its new range of McVitie’s Digestive Thins.
A thinner, lighter biscuit than the original, McVitie’s Digestive Thins are available in three variants: Milk Chocolate, Dark Chocolate Cappuccino and Dark Chocolate, all in 180g packs for £1.79.